DESIGN MATTERS by dezign_ace


Once when I was interning at an interior design firm. I was asked to describe “my design philosophy and style” during one of our training episodes, and like every other person present at that meeting, I was blank. It was not the first time I had heard the words, but it was the first time I had been asked directly and as much as I wanted to, I could not voice a response, and rightly so.
The instructor turned to us all then and said, “from now on when you think of yourselves as designers, think deeply about the underlining principles, character and philosophies that make you a designer and make sure they reflect in your designs. He went on to say that, until you are able to confidently do that, you are still designers-in-training, not yet Interior Designers”.
What she was encouraging us to do as young designers at the time was to begin to “own our craft” and “define our design niche”. This comes at a great price and with a responsibility, to be accountable for all aspects of the design process but most especially to stay the course, from one level of experience to another until, the practices and experiences of space become not just what we do, but who we are.

We think. We visualize. We design. We create.
No other field of design pays more attention to how intricately our experiences are tied to the physical and components of our environment. Interior design pays homage to the science and art of combining lines and visual perception to produce interesting blends of comfort, luxury, ambience, style.
Interior designers must at different points interact with product designers, architects, artisans, and different levels of clientele to achieve optimal results in planning spaces.
The designer has to be virtually present in the space at almost every stage of design and before anyone else, propose the best outcome suitable to the client’s expectations.
“Great designers” have no greater responsibility than to be critical thinkers and observers. In planning spaces, everything eventually contributes, and I mean everything.

At the end of the day, the goal is to unite every aspect and create an experience for our clients.

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